Gabriel Roth's Winsome Book Trailer

The Unknowns by Gabriel Roth from Ryan Junell on Vimeo.

Self-conscious awkwardness about self-promotion as self-promotional strategy. Does this make you more or less likely to want to read Roth’s book (which I was already looking forward to)? Though I completely share this self-effacing impulse, I think there’s a reason swag sells, why Kanye is more Norman Mailer than David Foster Wallace.