Architects of Control

Yeah great piece, but don't pretend as if the Cato Institute has nothing to do with control and controlling the message.

The man for this sales job is famously Clotaire Rapaille, the Jungian psychiatrist hired by ad agencies to create brand archetypes.

The more amusing alternative might be Lon Milo DuQuette, the ceremonial magician and devotee of Aleister Crowley.