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	<title>Comments on: Choice Architecture and Paternalism</title>
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	<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/</link>
	<description>The Sweet Release of Reason</description>
	<pubDate>Mon, 01 Dec 2008 17:37:52 +0000</pubDate>
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		<title>By: mike in new zealand</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-584398</link>
		<dc:creator>mike in new zealand</dc:creator>
		<pubDate>Sat, 08 Nov 2008 01:20:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-584398</guid>
		<description>This is an excellent critique, and goes to the heart of something I have struggled with in my role as a mental health nurse.  Working with floridly unwell people requires a paternalistic approach, yet the growing call in mental healthcare is for minimising coercion.  Not that paternalism has to be coercive, but in acute MH settings it often is, or at least is perceived that way.  But I persist in thinking that S&#038;T might have a point by reinventing the meaning of &#39;paternalism&#39; as it applies to my work.  I think that by using the word in this new way - so that the subject feels better off by his own estimate rather than mine - has the potential for honoring a nurse&#39;s or doctor&#39;s duty of care while minimising the likelihood of coercion which often ends up in aggressive confrontation in which the patient is the ultimate loser, restrained or secluded.  I&#39;ll keep mulling it over, maybe Ill be more coherent in a later comment, but in the meantime thank you for your careful criticism of this new &#39;buzz&#39;.</description>
		<content:encoded><![CDATA[<p>This is an excellent critique, and goes to the heart of something I have struggled with in my role as a mental health nurse.  Working with floridly unwell people requires a paternalistic approach, yet the growing call in mental healthcare is for minimising coercion.  Not that paternalism has to be coercive, but in acute MH settings it often is, or at least is perceived that way.  But I persist in thinking that S&#038;T might have a point by reinventing the meaning of &#39;paternalism&#39; as it applies to my work.  I think that by using the word in this new way - so that the subject feels better off by his own estimate rather than mine - has the potential for honoring a nurse&#39;s or doctor&#39;s duty of care while minimising the likelihood of coercion which often ends up in aggressive confrontation in which the patient is the ultimate loser, restrained or secluded.  I&#39;ll keep mulling it over, maybe Ill be more coherent in a later comment, but in the meantime thank you for your careful criticism of this new &#39;buzz&#39;.</p>
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		<title>By: Club Troppo &#187; Missing Link Daily</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-581563</link>
		<dc:creator>Club Troppo &#187; Missing Link Daily</dc:creator>
		<pubDate>Mon, 21 Jul 2008 18:13:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-581563</guid>
		<description>[...] social change through engineering &#8220;default options&#8221; and a range of other modes of choice architecture. 77.  KP: Why are Americans so much better than everyone else at mental masturbation? [...]</description>
		<content:encoded><![CDATA[<p>[...] social change through engineering &#8220;default options&#8221; and a range of other modes of choice architecture. 77.  KP: Why are Americans so much better than everyone else at mental masturbation? [...]</p>
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		<title>By: qed</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579248</link>
		<dc:creator>qed</dc:creator>
		<pubDate>Fri, 25 Apr 2008 21:03:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579248</guid>
		<description>[...] design the form that new employees fill out to enroll in the company health plan, you are a choichttp://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/How to stop worrying and learn to love IT complexity IT WorldFrom time to time I find myself feeling [...]</description>
		<content:encoded><![CDATA[<p>[...] design the form that new employees fill out to enroll in the company health plan, you are a choichttp://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/How to stop worrying and learn to love IT complexity IT WorldFrom time to time I find myself feeling [...]</p>
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		<title>By: Phil</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579216</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Thu, 24 Apr 2008 16:51:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579216</guid>
		<description>"Normally we don’t think of choice-eliminating helpfulness as a kind of helpfulness."

Who is "we" in this sentence?  If it is libertarians, then obviously.  If it is anyone in politics, then I heartily disagree: motorcycle helmet laws, seatbelt laws, social security, etc. are all policies the creators/supporters of which deem helpful, and yet are choice-eliminating.  And it is to exactly those in politics that T&#38;S are appealing - those who would try to use paternalism in the well-worn sense that you've outlined above.  And hey, combining an adjective with a noun to create something that means neither strictly the adjective nor the noun is called language (see "ant lion" or "compassionate conservative").</description>
		<content:encoded><![CDATA[<p>&#8220;Normally we don’t think of choice-eliminating helpfulness as a kind of helpfulness.&#8221;</p>
<p>Who is &#8220;we&#8221; in this sentence?  If it is libertarians, then obviously.  If it is anyone in politics, then I heartily disagree: motorcycle helmet laws, seatbelt laws, social security, etc. are all policies the creators/supporters of which deem helpful, and yet are choice-eliminating.  And it is to exactly those in politics that T&amp;S are appealing - those who would try to use paternalism in the well-worn sense that you&#8217;ve outlined above.  And hey, combining an adjective with a noun to create something that means neither strictly the adjective nor the noun is called language (see &#8220;ant lion&#8221; or &#8220;compassionate conservative&#8221;).</p>
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		<title>By: Gil</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579201</link>
		<dc:creator>Gil</dc:creator>
		<pubDate>Thu, 24 Apr 2008 05:25:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579201</guid>
		<description>It's merely vacuous if limited to the fairly benign examples like changing defaults with low opt-in/opt-out costs.

But, it seems naive to think that the "choice architects" will limit their activity to things that will benefit all of the targets of their actions. 

Their incentives are aligned with the wishes of people who will add to their power, not with people they affect.  They will certainly end up "helping" in ways that are not actually helpful, low-cost, or even choice-preserving.

It requires ignoring mountains of evidence to think that this dynamic will change if we add adjectives like "soft" or "libertarian" to the activity.</description>
		<content:encoded><![CDATA[<p>It&#8217;s merely vacuous if limited to the fairly benign examples like changing defaults with low opt-in/opt-out costs.</p>
<p>But, it seems naive to think that the &#8220;choice architects&#8221; will limit their activity to things that will benefit all of the targets of their actions. </p>
<p>Their incentives are aligned with the wishes of people who will add to their power, not with people they affect.  They will certainly end up &#8220;helping&#8221; in ways that are not actually helpful, low-cost, or even choice-preserving.</p>
<p>It requires ignoring mountains of evidence to think that this dynamic will change if we add adjectives like &#8220;soft&#8221; or &#8220;libertarian&#8221; to the activity.</p>
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		<title>By: Will Wilkinson</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579197</link>
		<dc:creator>Will Wilkinson</dc:creator>
		<pubDate>Thu, 24 Apr 2008 02:43:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579197</guid>
		<description>What S&#038;T mean by "libertarian paternalism" is, in normal English, "choice-preserving helpfulness". Normally we don't think of choice-eliminating helpfulness as a kind of helpfulness, so really they just mean helpfulness, taking into account new results in psychology. It's pretty vacuous.</description>
		<content:encoded><![CDATA[<p>What S&#038;T mean by &#8220;libertarian paternalism&#8221; is, in normal English, &#8220;choice-preserving helpfulness&#8221;. Normally we don&#8217;t think of choice-eliminating helpfulness as a kind of helpfulness, so really they just mean helpfulness, taking into account new results in psychology. It&#8217;s pretty vacuous.</p>
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		<title>By: Gil</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579196</link>
		<dc:creator>Gil</dc:creator>
		<pubDate>Thu, 24 Apr 2008 02:34:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579196</guid>
		<description>Ok, so they're not only abusing the term "paternalism."

They're abusing "libertarian," too.

They combine them and apply the combination to something that's neither.</description>
		<content:encoded><![CDATA[<p>Ok, so they&#8217;re not only abusing the term &#8220;paternalism.&#8221;</p>
<p>They&#8217;re abusing &#8220;libertarian,&#8221; too.</p>
<p>They combine them and apply the combination to something that&#8217;s neither.</p>
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		<title>By: Phil</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579190</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Wed, 23 Apr 2008 22:44:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579190</guid>
		<description>For someone so intent on accusing Thaler and Sunstein of not knowing how to use words, you completely elide an mention of the modifying adjective "libertarian" in Thaler and Sunstein's lexicon.  The whole point is that "libertarian paternalism," as defined by them, is qualitatively different from paternalism's already extant "little box of meaning."  And their point is that as choice architects, we cannot help constructing a choice that favors a particular outcome.  Just because we are not conscious of it, does not mean we are not doing it.  To that extent, we are unwitting practitioners of "libertarian paternalism," as were all the MP3 designers who made interfaces that weren't as usable as the iPod's; they just didn't know that they weren't that usable.  And just because the term "choice architect" is broad, does not mean it isn't helpful.  Yes, we are all at one time or another choice architects (as much for ourselves as for others), but we are also all consumers at one point or another, and that doesn't stop us from thinking about consumers and producers differently (and helpfully).  Realizing that how we structure the choice may help us achieve what we wan't (we don't have to be libertarian paternalists here...we could be libertarian rent-seekers, in a perverse combination of T&#38;S's vocabulary).  You're not grinding a particularly useful axe here...and it is partly the behavioral economists' fault for appropriating the term "paternalist" and couching it in their modifiers, but just beware the knee-jerk opposition.

Also, pushmedia1, I agree with you that there are dynamic implications to making decisions for people, but it's already being done and right know what people think the "right" decision is really isn't (that is, the authors are pushing more for a change in the quality, not the quantity, of external choice architectures, since these architectures, whether we like them or not, are already there).  Furthermore, recent psychological research points toward limited quantities of willpower and cognitive ability in a given day, suggesting that if people are currently subject to this willpower constraint, then an increase in the quantity of external choice architectures may actually increase the quality of internal choice architectures.</description>
		<content:encoded><![CDATA[<p>For someone so intent on accusing Thaler and Sunstein of not knowing how to use words, you completely elide an mention of the modifying adjective &#8220;libertarian&#8221; in Thaler and Sunstein&#8217;s lexicon.  The whole point is that &#8220;libertarian paternalism,&#8221; as defined by them, is qualitatively different from paternalism&#8217;s already extant &#8220;little box of meaning.&#8221;  And their point is that as choice architects, we cannot help constructing a choice that favors a particular outcome.  Just because we are not conscious of it, does not mean we are not doing it.  To that extent, we are unwitting practitioners of &#8220;libertarian paternalism,&#8221; as were all the MP3 designers who made interfaces that weren&#8217;t as usable as the iPod&#8217;s; they just didn&#8217;t know that they weren&#8217;t that usable.  And just because the term &#8220;choice architect&#8221; is broad, does not mean it isn&#8217;t helpful.  Yes, we are all at one time or another choice architects (as much for ourselves as for others), but we are also all consumers at one point or another, and that doesn&#8217;t stop us from thinking about consumers and producers differently (and helpfully).  Realizing that how we structure the choice may help us achieve what we wan&#8217;t (we don&#8217;t have to be libertarian paternalists here&#8230;we could be libertarian rent-seekers, in a perverse combination of T&amp;S&#8217;s vocabulary).  You&#8217;re not grinding a particularly useful axe here&#8230;and it is partly the behavioral economists&#8217; fault for appropriating the term &#8220;paternalist&#8221; and couching it in their modifiers, but just beware the knee-jerk opposition.</p>
<p>Also, pushmedia1, I agree with you that there are dynamic implications to making decisions for people, but it&#8217;s already being done and right know what people think the &#8220;right&#8221; decision is really isn&#8217;t (that is, the authors are pushing more for a change in the quality, not the quantity, of external choice architectures, since these architectures, whether we like them or not, are already there).  Furthermore, recent psychological research points toward limited quantities of willpower and cognitive ability in a given day, suggesting that if people are currently subject to this willpower constraint, then an increase in the quantity of external choice architectures may actually increase the quality of internal choice architectures.</p>
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		<title>By: Robin Hanson</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579153</link>
		<dc:creator>Robin Hanson</dc:creator>
		<pubDate>Tue, 22 Apr 2008 22:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579153</guid>
		<description>An excellent analysis.</description>
		<content:encoded><![CDATA[<p>An excellent analysis.</p>
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		<title>By: pushmedia1</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579103</link>
		<dc:creator>pushmedia1</dc:creator>
		<pubDate>Mon, 21 Apr 2008 21:18:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579103</guid>
		<description>Mr. Monnier,  I think you're right.  My point, though, was there's a trade-off between the quantity of external choice architectures and the quality of internal choice architectures.  That is: the optimal level of libertarian paternalism isn't zero, but its probably not as high as S&#38;T are making it out to be.</description>
		<content:encoded><![CDATA[<p>Mr. Monnier,  I think you&#8217;re right.  My point, though, was there&#8217;s a trade-off between the quantity of external choice architectures and the quality of internal choice architectures.  That is: the optimal level of libertarian paternalism isn&#8217;t zero, but its probably not as high as S&amp;T are making it out to be.</p>
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		<title>By: Christopher Monnier</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579077</link>
		<dc:creator>Christopher Monnier</dc:creator>
		<pubDate>Mon, 21 Apr 2008 02:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579077</guid>
		<description>I agree that "paternalism" isn't the right word, but I don't necessarily agree that paying greater attention to the design of forms/situations/experiences will lead to mental lethargy.  Isn't this just an example of specialization?  Paying less attention to a 401k form will allow the worker in pushmedia1's example to focus more on whatever the thing they do that adds the greatest value to their employer and/or society.  Who cares if they knows the ins and outs of their 401k...leave that to the experts!</description>
		<content:encoded><![CDATA[<p>I agree that &#8220;paternalism&#8221; isn&#8217;t the right word, but I don&#8217;t necessarily agree that paying greater attention to the design of forms/situations/experiences will lead to mental lethargy.  Isn&#8217;t this just an example of specialization?  Paying less attention to a 401k form will allow the worker in pushmedia1&#8217;s example to focus more on whatever the thing they do that adds the greatest value to their employer and/or society.  Who cares if they knows the ins and outs of their 401k&#8230;leave that to the experts!</p>
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		<title>By: KipEsquire</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579066</link>
		<dc:creator>KipEsquire</dc:creator>
		<pubDate>Sun, 20 Apr 2008 22:43:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579066</guid>
		<description>Those underwhelmed by Sunstein &#38; Thaler should also check out Mario Rizzo's latest anti-Nudged &lt;a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1119325" rel="nofollow"&gt;paper on SSRN&lt;/a&gt;, regarding the problem of soft paternalism and "slippery slopes."</description>
		<content:encoded><![CDATA[<p>Those underwhelmed by Sunstein &amp; Thaler should also check out Mario Rizzo&#8217;s latest anti-Nudged <a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1119325" rel="nofollow">paper on SSRN</a>, regarding the problem of soft paternalism and &#8220;slippery slopes.&#8221;</p>
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		<title>By: Will Wilkinson</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579065</link>
		<dc:creator>Will Wilkinson</dc:creator>
		<pubDate>Sun, 20 Apr 2008 22:36:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579065</guid>
		<description>push,

Excellent. I read a piece the other day that said that "financial literacy" is dangerous because people might decide they know something but then make a mistake. So they should NOT learn about markets and leave it to the experts to make investment decisions for them. It occurred to me this was basically the classical priestly Catholic argument against people being able to read the Bible in their own languages.</description>
		<content:encoded><![CDATA[<p>push,</p>
<p>Excellent. I read a piece the other day that said that &#8220;financial literacy&#8221; is dangerous because people might decide they know something but then make a mistake. So they should NOT learn about markets and leave it to the experts to make investment decisions for them. It occurred to me this was basically the classical priestly Catholic argument against people being able to read the Bible in their own languages.</p>
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		<title>By: pushmedia1</title>
		<link>http://www.willwilkinson.net/flybottle/2008/04/20/choice-architecture-and-paternalism/#comment-579064</link>
		<dc:creator>pushmedia1</dc:creator>
		<pubDate>Sun, 20 Apr 2008 22:22:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.willwilkinson.net/flybottle/?p=1420#comment-579064</guid>
		<description>I wonder if even on their terms, libertarian paternalism can be shown to be not so rosy

Everyone is a choice architect, mostly for themselves.  Each of us is always making plans, eliminating options, etc so our future selves will do the "right" thing.  This is an internal libertarian paternalism...  nudging the self.

What if a rise in external libertarian paternalism makes the average choice architect (external and internal) worse at his job?  For example, if people don't have to think about various 401k options because the default has been architected to be the "right" one, then people don't have to teach themselves about finance, they just go with the flow.  Of course, they're probably better off with regard to that particular 401k plan (i.e. less likely to make a mistake), but because they don't have to know as much about finance, they're worse off in the rest of their financial decisions (err, that is: internal choice architectures relating to finance).</description>
		<content:encoded><![CDATA[<p>I wonder if even on their terms, libertarian paternalism can be shown to be not so rosy</p>
<p>Everyone is a choice architect, mostly for themselves.  Each of us is always making plans, eliminating options, etc so our future selves will do the &#8220;right&#8221; thing.  This is an internal libertarian paternalism&#8230;  nudging the self.</p>
<p>What if a rise in external libertarian paternalism makes the average choice architect (external and internal) worse at his job?  For example, if people don&#8217;t have to think about various 401k options because the default has been architected to be the &#8220;right&#8221; one, then people don&#8217;t have to teach themselves about finance, they just go with the flow.  Of course, they&#8217;re probably better off with regard to that particular 401k plan (i.e. less likely to make a mistake), but because they don&#8217;t have to know as much about finance, they&#8217;re worse off in the rest of their financial decisions (err, that is: internal choice architectures relating to finance).</p>
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