Happiness, Adaptation, and Bigger Breasts

by Will Wilkinson on August 30, 2005

One of the reasons extra income has a small effect on happiness is that we rapidly adapt to new luxuries. A fancy new Porsche will cause a spike in my sense of well-being, but I’ll get used to it soon enough, and the happy effect will wear off. If we adapted completely to everything, then there would be little we could do to permanently alter our sense of well-being.

One thing you could do is consume more, faster. That is, buy something even nicer just before the positive effect of the last thing wears off. As far as I can tell the happiness investigators simply haven’t seriously considered this option. There seems to be a kind of bias against transient pleasure. But if you’re ALWAYS experiencing SOME transient pleasure, then you’ve permanently jacked up your level of SWB, even if EACH pleasure wears off.

One of the huge deficiencies of the happiness literature is that there is almost no data following individuals over time. So the data can tell you that, on average, buying a new car doesn’t make people happier over the long run. But it can’t tell you that always buying a new car before you get used to the old one doesn’t make you happier over the long run. There needs to be more research on this kind of individual hedonic strategy.

Also, it turns out that we don’t adapt equally to everything. So if there are things that we can spend our money on that will make us happier, and some of the effect will tend to stick, then more money could get you more happiness as long as the money is spent on the right kind of thing. The evidence shows that if you want to be happier, you should spend more time and money on exercise, meditation, and strengthening your social bonds. And It turns out that we don’t adapt much to cosmetic surgery. Looking better makes us happier, and we stay happier. Especially with boob jobs.

So, here’s my Benthamite policy proposal of the day: vouchers (and/or tax breaks)for breast implants.

  • My comment is beyond the expiration date, but I just discovered your blog. Anyway, in my own life marriage and kids were a much bigger contributor to happiness than income level. I drank the same beer (Heiniken)and had a better sex life when I was young, with an income of $20K/yr, as now, with an income of $100K/yr. True,I don't have the same economic anxieties. OTH, absence of anxiety has a kind of lulling effect: there is a rhythm to happiness, such that you can't separate the bad times from the good. And keep in mind what Aristotle said: happiness is not something that belongs to the moment, but to an entire life well lived. None of this is to disparage the concept of the declining marginal utility of income, or, what is closely related, the concept of a general welfare function for a society as a whole.
  • jjayson
    If breast implants lead to a permanent increase in happiness while things like auto ownership doesn't, then why aren't we subsizing cosmetic surgery.

    Thank you Will! A propose a new national strategy of boob jobs for all! And in light of the devastation from Katrina, everybody displaced from Katrina should be able to get them entirely as government expense. It's the least we can do.
  • Eric, I considered the relative status point. But would it be BAD if we had an "arms race" in breast size? Gil, you're right to point out the positive externalities, and the fact that it's a joke.
  • Gil
    Eric,

    You're forgetting to factor in the effect on the sum of men's happiness.

    And, also, the fact that this is really just a joke to point out how ridiculous this sort of project is (I hope).
  • Eric
    Let's assume that the boob job gives a permanent increase to the recipient's happiness. That still doesn't get us to Will's Benthamite conclusion as the study tells us nothing about whether the happiness comes from relative status. And I'd put at least even money on this being a relative status thing -- my prior is that women are happier to the extent that they look better than other women. As consequence, the effects of breast augmentation on the sum of womens' happiness will be neutral at best.
  • I'm trusting Loewenstein and Frederick in their paper on "Hedonic Adaptation" in the Kahneman, Diener, & Schwarz Well-Being volume. They say, "Young, Nemecek, and Nemecek (1994) found that reported satisfaction [from cosmetic plastic surgery] remained constant."
  • I'm sorry, I can't get the whole article and I may have missed something in the abstract, but: where does it say that the women stay happier? The abstract doesn't mention how long after the surgery the surveys were carried out.
  • Gil
    If I'm being forced to pay for something, I should definitely get to (at least) see the results of the spending.
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